Content Marketing Blog

Content marketing is important to your business because it helps transport people throughout their journeys to becoming and remaining your customer. The outcomes we discussed in the Outcomes section relate closely to the phases people go through in their journeys to: Becoming your customers, Remaining your customers, returning to buy again, or for service or

Your desired outcomes are at the heart of the answer to the question “why should we do content marketing?”   But first, what are outcomes? They are broader objectives or goals for your business vs. more granular measurables like email opens, website visits or leads, according to business.com. Here are the key outcomes that content