Content Marketing Blog

Business Strategies If, as Michael D. Watkins says, a business strategy is about how companies “…should make decisions and allocate resources in order accomplish key objectives,” then your content should help manifest those objectives and advance your decisions for achieving them. In other words, your content should be the hammer that nails the company’s business

The Customer Experience The problem with models is that they are general descriptions of a more or less ideal situation, which never occurs in reality. While they attempt to describe the purchase process, they’re not very dynamic, flexible or specific. It’s like describing a home by citing its square footage, number of bedrooms and bathrooms.