Providing content is an opportunity to connect with your target audience through: The value of the information, Your point of view and Your voice. Even if they don’t buy from you at first, if they like you and find your ideas interesting, they start to align with you psychologically, increasing the probability that eventually they
We discussed in another article how content helps the marketing team support sales in the conversion process. However, the most valuable way to support sales strategies is to integrate content with the processes of prospecting and qualifying contacts in preparation for sales. These activities are the basis for so-called inbound marketing automation software services that
The value of content for marketing is that it can fuel and support any and every strategy you adopt to help achieve your business goals. Jayson Demers, Founder & CEO of AudienceBloom, cites several core marketing functions that content helps drive: Attracting new traffic Building your reputation Encouraging trust and faith in your brand Influencing conversions