For Profit Content
Why is Content Marketing Important?
Why build a best-in-class content program in the first place? At the heart of the answer are the outcomes you want to achieve—and the ultimate outcome is sales. Bottom line is (literally), content helps persuade people to buy what your business is selling.
Content guides customers on their journeys. It drives your strategies and nurtures relationships. And it can be a long-term asset as well. Find more insights here about why content marketing is important.
Who needs and wants your content?
Who needs or (better yet) wants your content, and how do you define and target them?
Your audiences are multi-dimensional; doing everything you can to discover and appreciate their facets enables you to build your personas—the foundation of your content creation and distribution.
What content should you create?
What content should you create that fits your strategy and target audience?
Not only its format (video, podcast. blog article, social post, infographic, email, presentation, etc.) but its nature—how-to, solution, lists, thought leadership, POV, reviews, comparisons, etc.
How do you create great content?
How do you create and distribute your content?
What are the best workflows and technologies to use? And how do you resource and manage a content program? Do you do it yourself, outsource, build a content team or some combination of those strategies?
Where should you distribute content?
Paid, owned and earned channels.
What’s the right mix for your brand, strategy and audience. How do you leverage connections, networks and partnerships to extend your reach and ROI?
When should you distribute content?
The calendar and the clock: When is the best time to release your content?
How often should you distribute new vs. curated content? Is there an optimal sequence for distributing different types of content and how do you put together an effective plan for doing so?