Providing content is an opportunity to connect with your target audience through: The value of the information, Your point of view and Your voice. Even if they don’t buy from you at first, if they like you and find your ideas interesting, they start to align with you psychologically, increasing the probability that eventually they
We discussed in another article how content helps the marketing team support sales in the conversion process. However, the most valuable way to support sales strategies is to integrate content with the processes of prospecting and qualifying contacts in preparation for sales. These activities are the basis for so-called inbound marketing automation software services that
The value of content for marketing is that it can fuel and support any and every strategy you adopt to help achieve your business goals. Jayson Demers, Founder & CEO of AudienceBloom, cites several core marketing functions that content helps drive: Attracting new traffic Building your reputation Encouraging trust and faith in your brand Influencing conversions
Business Strategies If, as Michael D. Watkins says, a business strategy is about how companies “…should make decisions and allocate resources in order accomplish key objectives,” then your content should help manifest those objectives and advance your decisions for achieving them. In other words, your content should be the hammer that nails the company’s business
The Customer Experience The problem with models is that they are general descriptions of a more or less ideal situation, which never occurs in reality. While they attempt to describe the purchase process, they’re not very dynamic, flexible or specific. It’s like describing a home by citing its square footage, number of bedrooms and bathrooms.
Content marketing is important to your business because it helps transport people throughout their journeys to becoming and remaining your customer. The outcomes we discussed in the Outcomes section relate closely to the phases people go through in their journeys to: Becoming your customers, Remaining your customers, returning to buy again, or for service or
Your desired outcomes are at the heart of the answer to the question “why should we do content marketing?” But first, what are outcomes? They are broader objectives or goals for your business vs. more granular measurables like email opens, website visits or leads, according to business.com. Here are the key outcomes that content