Why is Content Marketing Important?
Table of Contents
Why is content marketing important for your business? What are its benefits?
First, content helps your business achieve its ultimate outcome (sales)—as well as all the incremental outcomes that lead to and come after sales. Content also moves people through their journeys to becoming and remaining your customers—even advocating for your brand. Content drives your business, marketing and sales strategies, and it helps establish and grow relationships with prospects, customers and influencers. Finally, content is a compounding asset with long-term value that increases over time, and it can be reused and repurposed to maximize its productivity for your business.
OUTCOMES
Your desired outcomes are at the heart of the answer to the question “why should we do content marketing?” But first, what are outcomes? They are broader objectives or goals for your business vs. more granular measurables like email opens, website visits or leads, according to business.com.
CONTENT OUTCOMES INFORMATION
- Outcome based content marketing I Activity based content marketing
- What Is Outcome Marketing?
- Why You Should Aim for Marketing Outcomes vs. Marketing Results
- How to Develop a Strategic, Outcome-Based Marketing Plan
- How to Deliver Business Outcomes with Content Marketing Quickly
- The Content Conversion Playbook
- 4 Content Marketing Goals That Really Matter to the Business
- Case Study on Content Marketing
- 9 Ways to Create a More Effective Content Marketing Campaign For Your Business
- Does Content Marketing Make Sense for Early Stage Companies?
- Why is Content Marketing Important?
- E-Commerce: Crafting a Results-Driven Content Strategy
JOURNEYS
Content marketing is important to your business because it helps transport people throughout their journeys to becoming and remaining your customer. The outcomes discussed in our blog article relate closely to the phases people go through in their journeys to becoming your customers, remaining so and recommending your business to others.
CONTENT & JOURNEYS INSIGHTS
- How Do I Create Content for the Customer Journey?
- What’s the Right Content for Each Stage of the Marketing Funnel?
- Optimal Customer Experience? Content Marketing Plays a Role
- 6 Steps to Add Customer Journey Mapping to Your Marketing Strategy
- The customer journey and the types of content to produce at every stage
- How to Use a Customer Journey Map to Guide Your Content Marketing
- The Best Content Examples for Every Stage
- The Content Marketing Funnel: The 2020 Buyer’s Journey Guide
- How to create the right type of content for each stage of the buyer journey
- The consumer decision journey
- The Customer Journey DOES NOT EQUAL The Customer Lifecycle
- Content Marketing, Automation and the Stages of Your Sales Funnel: An Introduction
STRATEGIES
Content drives your business, marketing and sales strategies—helping manifest their objectives and advancing your decisions for achieving them.
STRATEGIES + CONTENT RESOURCES
- 4 Business Models for Content Marketing
- Content Marketing is a Strategic Solution to a Strategic Problem
- A Tactical Guide to Aligning Your Content Marketing Strategy With Your Real Business Goals
- Business Strategy: 7 Principles Every Leader Should Know
- Is Your Content Strategy Aligned with Your Brand Strategy?
- Why Content Marketing Is the Best Long-Term Marketing Strategy
- No Plan = No Customers: How to Build a Profitable Marketing Strategy
- 10 Marketing Strategies to Fuel Your Business Growth
- 6 Goal-Oriented Content Marketing Strategies You Need to Be Using
- Aligning Content Marketing and Sales Strategies for Greater Success
- 9 Steps to Conduct a Strategy-Based Content Workshop
- Content Is Customer Success
RELATIONSHIPS
Providing content is an opportunity to connect with your target audience. Even if they don’t buy from you at first, if they like you and find your ideas interesting, they start to align with you psychologically, increasing the probability that eventually they will become customers.
CONTENT TO RELATIONSHIPS INFORMATION
- Build Audience Connections with Content Marketing
- Content Marketing 2020: 7 Tips for Creating Content Your Audience Actually Likes
- 5 Strategies to Build Customer Relationships Through Content
- How to Build Relationships With Content Marketing
- How to Build Long-Lasting Customer Relationships (3 Ways)
- How Content Marketing Builds Real Relationships in the Digital World
- Be Authentic: 6 Key Tactics for Building Strong Customer Relationships
- Take 5: How to Build Customer Relationships That Last
- How to Build Brand Trust Through Content Marketing
- 15 Content Marketing Benefits That Can Increase Your Audience Engagement
- 9 Keys to an Effective Content Marketing Strategy
- 25 Helpful Resources for Building Customer Relationships Online
COMPOUNDING ASSET
Content is an asset that compounds over time and can be reused and repurposed to maximize its productivity. It generates considerable return on your investment dollar by sustainably increasing your visibility, brand awareness, organic traffic and conversions over the long-term.
CONTENT AS A COMPOUNDING ASSET INSIGHTS
- What is Content Marketing? Delivering Massive Business Value
- 45 Statistics That Prove the Long-Term ROI of Content Marketing
- The Value of Original Content: How to Drive Long-Term Marketing Results
- Content Alchemy: Transforming Content Into Assets
- Why Your Marketing Content is an Asset, Not a Cost
- The Power Of Digital Content Marketing
- How to turn your company’s content into an asset?
- The Compound Interest On Content Marketing Assets
- The Long-Term Payback of Pharma Content Marketing
- Content as an Asset
- Creating Content as a Business Asset
- Creating Content Assets: Process, Successful Examples, and Tools of the Trade